Agentic Coding: Building Features with AI Teammates
A live case study in rebuilding ConFoo’s website with parallel coding agents, structured specifications, isolated branches, and automated cross-model review.
Rida Al Barazi · Founder and principal
A builder across product, architecture, and implementation.
Rida is a software architect, founder, and product builder with more than two decades of experience turning difficult operating problems into software people can use and teams can maintain.
He works across the boundaries that usually become handoffs: business context, product behaviour, architecture, implementation, and delivery.
Current focus
AI systems should still behave like software.
Rida’s current work focuses on AI-enabled systems where state, permissions, tools, evaluation, failure recovery, and human control remain explicit in the application.
Through Amidship and the products it builds — Agentify, PDFSight, and BranchBox — he tests those ideas in working software rather than separating strategy from implementation.
On Amidship engagements
Rida stays directly involved in the decisions that matter.
Rida leads discovery, product and architecture decisions, implementation direction, and final review. Specialists join only when the problem benefits from their expertise, with named responsibilities and clear review paths.
Decisions, code, architecture notes, risks, and handover material are kept current so the client receives a transferable system — not a dependency on one person’s memory.
Experience
Founder range. Enterprise depth. Hands-on delivery.
Rida’s experience spans founding and operating software companies, leading product and engineering work, and navigating the constraints of large enterprise systems.
-
Salesforce
Software architecture · Enterprise product systems
At Salesforce, Rida works across Trailhead product and platform architecture, connecting product decisions, data, integration, experimentation, and delivery across multidisciplinary teams.
-
Amidship
Founder and principal · Since 2015
Rida founded Amidship to keep product judgment, architecture, and implementation connected. The company has built custom software, operated service-business software, and now develops owned products and open engineering work alongside client delivery.
-
Wave
Payroll product, engineering, and general management
At Wave, Rida led payroll product and engineering work and held general-management responsibility in a regulated, government-connected domain.
-
Founder-led product work
Startups · Consulting · Product delivery
Earlier, Rida co-founded a software studio and helped startups and established organizations move from product questions to working systems.
Writing and talks
See how Rida approaches the work.
Rida’s current writing and 2026 talks are available in full, with live slides, source repositories, and official conference pages.
Safe Agentic Dev Environments
A practical framework for giving coding agents enough access to test and debug their work while keeping environments, credentials, and verification paths bounded.
Publishing and community
Teaching and sharing have long been part of the work.
Rida co-authored Beginning Rails 6, published by Apress in 2020, and helped co-found the Toronto Ruby Brigade. Those earlier contributions are part of a longer record. His current writing and 2026 talks show how he approaches software today.
Work with Amidship
Bring Rida the problem before the solution is obvious.
Amidship is most useful when product, architecture, and implementation need to stay connected — and the next important decision still needs to be made.
Work with us