Amidship Inc. – AI-Powered Software Consulting & Product Studio

We Turn AI Dreams Into Reality

From enterprise giants to ambitious small-medium businesses, we've been crafting intelligent solutions that don't just automate—they transform entire business operations.

AI Strategy & Architecture

We don't just build AI—we architect intelligent ecosystems that scale with your ambitions and integrate seamlessly with your existing operations, showing measurable value within weeks.

Strategic Planning → Technical Excellence → Measurable Results

AI Application Development

Building production-ready AI applications using cutting-edge frameworks for RAG, agents, and multi-modal AI. Performance and user experience are never compromised.

Modern AI Stack → Scalable Architecture → User-Centric Design

Agent Orchestration & RAG

We specialize in orchestrating multiple AI agents and advanced RAG systems to work together, creating intelligent workflows that adapt and learn from your business processes.

Agent Networks → Workflow Automation → Continuous Learning

🚧 Coming Soon

Meet Agentify

The platform that transforms your Slack workspace (and soon WhatsApp, email, and more) into an AI-powered command center. Deploy intelligent agents that understand context, automate workflows, and integrate seamlessly with your existing tools.

Deploy AI agents directly in Slack channels

Orchestrate complex multi-agent workflows

Expanding to WhatsApp, email, and more channels

#general - Slack

@agentify analyze our support tickets from last week

Agent Working...

📊 Found 247 tickets. Common issues: login (23%), billing (18%), feature requests (31%)
📈 Response time improved 15% vs previous week
🎯 Recommended action: Update FAQ for login issues

Great! Can you create those FAQ updates and schedule them for review?

✅ FAQ draft created in Notion. Review scheduled for tomorrow 2PM.

How We Transform Your Business

Whether you're an enterprise company or a growing small-medium business, we have the expertise to take your AI initiatives from vision to victory.

AI Strategy & Systems Architecture

We design comprehensive AI roadmaps that align with your business objectives, ensuring every implementation drives measurable ROI within weeks.

Enterprise-grade planning • Scalable architectures • Risk assessment

Full-Stack AI Application Development

Rapid, robust application development using modern AI frameworks and application architectures, optimized for intelligent workflows.

Modern AI stack • API-first design • Performance optimization

RAG, Evals & Multi-Modal AI

Advanced AI implementations including Retrieval-Augmented Generation, evaluation frameworks, and multi-modal AI that sees, hears, and understands.

RAG systems • AI evaluation • Multi-modal integration

Fractional CTO & Technical Leadership

Get C-level technical expertise without the full-time commitment. Strategic guidance, team mentoring, and architectural oversight on a retainer basis.

Strategic leadership • Team development • Technology roadmaps

Meet Rida Al Barazi

Founder & Lead Architect

Software Architect & Product Strategist

20+ years in software development

Two-time founder & entrepreneur

Co-author of "Beginning Rails" series

Rails community contributor since 2005

Experience & Expertise

Rida is a seasoned software architect with over two decades of experience building scalable, user-centric platforms. Currently leading engineering at Trailhead, Salesforce's learning platform used by millions worldwide, he operates at the intersection of architecture, developer experience, and product delivery.

His unique blend of technical acumen and entrepreneurial insight—honed through founding and scaling startups—enables him to bridge the gap between complex AI systems and intuitive user experiences that actually ship and scale.

AI & Modern Development

Rida is exploring how Generative AI can reshape the developer toolkit, especially for the Ruby and Rails community. He builds open-source tools to bring AI agents into real-world workflows, focusing on practical applications that solve actual business problems.

Whether discussing metadata-driven personalization or AI-enhanced developer tools, Rida brings a thoughtful, pragmatic approach that resonates with both technical and business stakeholders.

Community & Speaking

A long-time contributor to the Ruby on Rails community and co-author of the "Beginning Rails" book series, Rida is passionate about open-source development and developer education. He has spoken at conferences across Canada, Europe, and the Middle East, known for talks with clarity, depth, and actionable takeaways.

Learn More About Rida

Trusted by Growing Businesses

Since 2002, we've been the go-to partner for companies ready to embrace the AI revolution.

20+

Years of Excellence

Deep industry experience from startups to enterprise, including 7 years at Salesforce

Enterprise

& SMB Expertise

From large enterprise consulting to helping small-medium businesses scale with AI

Hundreds

of Success Stories

Businesses transformed and thousands of users served through our platforms

Our Product Legacy

Amidship Booking Platform

2015 – 2024: A comprehensive scheduling, payments, and client management solution for service-based SMBs. Successfully served hundreds of businesses with thousands of end customers, proving our ability to build and scale products that work.

9 Years in Production Hundreds of Businesses Payments & Scheduling

Ready to Build the Future?

Whether you're looking to automate workflows, build intelligent products, or transform your business with AI, we're here to make it happen. Let's turn your vision into reality with measurable results in weeks.

Founded & led by Rida Al Barazi

📍 Toronto, Canada • ⚡ Replies within 1 business day • 🚀 Show value in weeks, contracts 6+ months

Build the Future with AI